Michael Reindsorf has taken a larger role within the Chicago Bulls this season as Jerry Reinsdorf has shifted to being purely an advisor on major decisions. Even then, Jerry Reindsorf wants his son to have final say.
Former and current Bulls personnel believe Michael Reinsdorf is running the team from a business-first perspective and measures success by the franchise’s profitability and marketability. While winning a title remains a priority, it takes a back seat to the Bulls’ financial health.
Multiple sources indicated that the anger expressed by several corporate sponsors went a long way in the Bulls staying away from a full rebuild in the offseason, leading to the Rajon Rondo and Dwyane Wade signings, despite neither being a fit for what coach Fred Hoiberg likes to do offensively.
This calculus figures to play a part in the Bulls’ decision on whether or not to trade away Jimmy Butler.
Full article @ Bulls Being Run From Business-First Perspective
Source: RealGM Basketball Wiretap
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